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Logo Font and Lettering Bible

ISBN-10: 1581804369

ISBN-13: 9781581804362

Edition: 2004

Authors: Leslie Cabarga

List price: $39.99
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Description:

Every business needs a logo-the mark that tells consumers who they are and what service they provide. Designers are responsible for creating this mark. It's an extremely difficult task, especially when you consider that most designers select from the same pool of existing fonts and/or images to create a "unique" identity for their client.This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information. It puts the tools of innovative logo making into the hands of designers, giving them the expertise and inspiration they need to create their own lettering and art for truly unique logo design.They'll learn how to:develop a discerning eye for quality lettering and logo designcreate innovative logo design both traditionally and on the computercreate custom-made fonts for use in logo designbuild a profitable business with logo design workWith the tips and instruction in this book, designers will no longer have to rely on pre-existing typefaces or clip art to design competitive logos-now they can do it all themselves.
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Book details

List price: $39.99
Copyright year: 2004
Publisher: F&W Media, Incorporated
Publication date: 2/15/2004
Binding: Hardcover
Pages: 240
Size: 8.75" wide x 10.75" long x 0.75" tall
Weight: 2.970
Language: English

Introduction
The Logo
Defining the Logo Type
Logo Design in Deutschland
Karl Schulpig, Logo Meister
How to Design a Logo in 3 Quasi-Easy Steps
Immersion
Creative Copying
What a Logo Is, What a Logo Is Not
Thumbnail & Comp
Resources
144 Logo Layouts
Typestyles Categorized
A Date With Numerals
Drawing Letters
Unbelievable Implements: Type and Lettering in the Prepixel Era
Pen, Brush and Marker & Assorted Other Tools of the Trade
Lettered and Unfettered: Out of the Box Before There Was a Box
Letterers Who Draw, Drawers Who Letter
Immutable Laws of Lettering
Adobe Illustrator Basics
Type and Create Outlines
Making Selections
Grouping and Ungrouping
Compound Paths
Layers, Locking, Hiding and Guides
Rotate and Scale Tools vs. Free Transform Tool
The Pathfinder Pallets
Random Drawing Tips
Key Concepts
Snap, Crackle and Scale
Shortcuts to Aligning, Spacing
3 Ways to Draw Stuff in Illustrator
Not Working to Scale
Preparing Art for Clients
Preparing Work for Print
Lettering Don'ts & Dos
Bezier Curves for Cowards: Points in Extrema
Handling Points
Drawing with Beziers, Point by Point
FAQ: Bezier Pointers
Throwing a Natural Curve
Comparing Inking Styles to Letterforms
Arts and Letters: Perfect Curves
Curve Clinic
Ars Extrema
9 Bezierrors: When Good Beziers Go Bad
Drawing Letters the Leslie Cabarga Way!
Method One: Skeleton Strokes
Method Two: Parts Department
Method Three: Straight Ahead
Method Four: Modifying Type
Method Five: Tracing Scans
Yes! You Can Draw Icons, Spots & Dingbats...Like the Pros!
Incredible Type Trix
Basic Outlined Logo
Variations on the Outlined Logo
Outline Clinic
How to Make Type Thinner
Drop Shadows
Three-Dimensional Block Shadow
Three-Dimensional Super FX
Op Art Concentric Line Letters
"Stoned" and Faceted Letter Faces
Type Trix Intensive
Classic Type Effects
Type in the Round
Rounded Type From Scratch
Rounded Type Clinic
A Roundabout Way of Setting Type
Splayed Type Block Drop
Warp Effects in Typestyler, FontLab and Illustrator
Illustrator Gets Warped
Lettering in Perspective
FontLab's Fun FX
Is Good Taste in Letter Design Subjective?
Fonts--The Art of Making Faces
Type: Beauty in Abstract Forms
Font Inspiration
Process: David Berlow Designs a Family of E-mail Fonts
The ABC's of Font Design; It Takes More Than 26 Letters!
Like Genes, Every Letter Carries the Code to the Entire Alphabet
Creating Fonts in Fontographer
Importing From Photoshop and Illustrator
Characters and Alternate Characters, Working Order
Spacing
Kerning
Comparison: Fontographer / FontLab / Illustrator
Bezier Comparison: Illustrator vs. Fontographer
Business Section
Logos, Fonts and Lettering for a Living
Directory of Contributors, Foundries and Web Sites
Index