Rachel Cooperis Director and Professor of Design Management at ImaginationLancaster, and also Director of the Lancaster Institute of Contemporary Arts at Lancaster University. She is editor of The Design Journal, co-author of The Design Agenda: A Guide to the Theory and Practice of Design Management, andThe Design Experience:The Role of Design and Designers in the Twenty-first Century. Sabine Jungingeris Lecturer in Design Management at ImaginationLancaster and the Contemporary Institute for the Arts, Lancaster University. She has published widely on design innovation, service design and design research. Thomas Lockwoodis President of the Design Management Institute, the world's leading professional organization dedicated to design management, and is editor of many works, including Design Thinking, Corporate Creativityand Building Design Strategy.