How to Start and Run a Commercial Art Gallery
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Description: The art industry is highly respected and enjoys a high profile the world over, but the day-to-day business operations of a successful gallery remain a mystery to many. As individual as those that own them, most galleries grow organically as practices are learned on the job or innovated over time. While there are some generally agreed-upon industry standards as to how a gallery should be run, there are very few hard and fast rules. This comprehensive volume is designed to demystify the day-to-day tasks involved in running a commercial gallery. Divided into two sections - covering the steps involved in setting up, and what's involved in running a gallery - this book successfully combines a sound business approach with a recognition of the importance of passion and individuality in making a gallery a successful venture.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.99
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Size: 6.00" wide x 9.25" long x 0.75" tall
|Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery|
|Identity: Defining Your Program and Other Branding Issues|
|Business Models and Customary Practices: The Primary Market|
|The Secondary Market|
|Start-up Capital: How Much You Need and How to Get It|
|Writing a Business Plan|
|Location and Build-Out Issues|
|Managing Cash Flow|
|Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork|
|Staffing and Management Practices|
|Promotional Efforts: Publicity and Advertising|
|Getting Expert Advice and Professional Assistance|
|Artists: Where to Find Them; How to Keep Them|
|Collectors: Where to Find Them; How to Keep Them|
|Peerage: The Art Gallery Community|
|The Standard Art Consignment Agreement|
|Regional Art Dealers Associations|