AIGA Professional Practices in Graphic Design

Name: AIGA Professional Practices in Graphic Design
Price: 6.75 USD
Availability: InStock
ISBN: 9781581155099

ISBN-10: 1581155093

ISBN-13: 9781581155099

Edition: 2nd 2008

Authors: Tad Crawford

List price: $29.95

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Description:

AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

Book details

List price: $29.95
Edition: 2nd
Copyright year: 2008
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 6/10/2008
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.012
Language: English

TadCrawfordnbsp; grew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asnbsp; Art in America , the Cafï¿½ Irreal , Confrontation , Communication Arts , FamilyCircle , Glamour , Guernica , the Nation , and Writer'sDigest . The founder and publisher ofAllworth Press, he lives in New York City.



Preface




Relationships



Short History and the Longer View




Standards of Professional Practices




How Clients Want to Be Treated




Marketing the Design Firm




Negotiating: Lessons From a Caveman




The Process of Setting Fees




Standard Form of Agreement for Design Services




Hidden Intellectual Property Hazards in Web Design




Payment Strategies




Discount Requests and Retainer Agreements




Finding the Perfect Job




The Design Firm and Its Employees




Managing Creatives




The Design Firm and Its Suppliers




Print Design and Environmental Responsibility




Management



Legal Structures for the Design Firm




Principles of Design Firm Management




Transition




Principles of Managing the Corporate Design Department




Large Project Management




Successful Creative Briefs: Linking Business Objectives and Creative Strategies




Sales Tax




Insurance Basics for the Designer




Managing Health and Safety in the Design Studio




Rights



Copyright and Licensing




Infringement, Influence, and Plagiarism




Understanding Permissions




Web Design Contracts and Issues




Other People's Trademarks




Trademarks and Trade Dress




Trademarks in Cyberspace




Use of Fonts



Resources: Organizations for Graphic Designers


Emily Ruth Cohen: Selected Bibliography


AIGA Standards Richard Grefe: An Endnote