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| Foreword | |
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| Introduction | |
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| Aesthetics: On Form and Expression | |
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| Found Poetry: The Dude Typographers | |
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| Old and New Fashions in Typography | |
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| Art in Type Design | |
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| The Modern Type Family | |
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| An Existential Guide to Type | |
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| Criticism: Type as Discourse | |
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| A Plea for Authentic Type Design | |
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| The Obscene Typography Machine | |
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| Type Is Dead: Long Live Type | |
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| Designing Hate | |
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| A Post-Mortem on Deconstruction? | |
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| Rumors of the Death of Typography Have Been Greatly Exaggerated | |
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| American Gothic | |
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| Anatomy: Understanding Typefaces | |
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| Adobe Garamond | |
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| Modern Style with a Human Face | |
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| Mrs. Eaves | |
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| An Examination of Egyptians | |
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| Lead Soldiers | |
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| Futura | |
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| Univers: A New Sans Serif Type by Adrian Frutiger | |
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| Sideshows in the Evolution of the Alphabet | |
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| The Space Between the Letters | |
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| Movement: Defining Modernism | |
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| From De Stijl to a New Typography | |
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| The New Typography | |
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| on typography | |
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| The Principles of the New Typography | |
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| The Bauhaus Tradition and the New Typography | |
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| The Consistency of Jan Tschichold | |
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| The Cult of Lower Case | |
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| The Philosophy of Modernism in Typography | |
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| Why Go Modern | |
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| The Good Old Neue Typografie | |
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| Typographical Warfare | |
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| Zombie Modernism | |
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| Practice: How Type Works | |
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| First Principles of Typography | |
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| Is the Abolishment of Justification Desirable? | |
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| Typographic Heresies | |
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| Typographical Topography | |
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| On the Choice of Typeface | |
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| Grid and Design Philosophy | |
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| On Classifying Type | |
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| Type Is To Read | |
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| Typography - "The Eye Is a Creature of Habit" | |
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| Reflections: Type and Passion | |
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| I Am Type | |
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| I Am Type! Revisited | |
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| The Dog of Alcibiades | |
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| The Trouble with Type | |
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| Experiments in Type Design | |
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| Electronic Typography | |
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| A Face by Any Other Name Is Still My Face: A Tale of Type Piracy | |
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| Bad Credit | |
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| The Land of Dancing Serifs | |
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| The Authors | |
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| Acknowledgments | |
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| Index | |