Beyond the Core Expand Your Market Without Abandoning Your Roots
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Description: Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth.Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $35.00
Copyright year: 2004
Publisher: Harvard Business Review Press
Publication date: 1/1/2004
Size: 6.50" wide x 9.50" long x 1.00" tall
|The Growth Crisis: Dangerous Moves Beyond the Core|
|Visualizing the Ideal: The First Principle of Adjacency Growth|
|Evaluating Adjacency Moves: Balancing Desire with Data|
|Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies|
|Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure|
|Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies|
|About the Author|