How Brands Become Icons The Principles of Cultural Branding

Name: How Brands Become Icons The Principles of Cultural Branding
Price: 4.56 USD
Availability: InStock
ISBN: 9781578517749

ISBN-10: 1578517745

ISBN-13: 9781578517749

Edition: 2004

Authors: D. B. Holt

List price: $38.00

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Buy new: $27.00

Marketplace

5 new & used from $4.56

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Iconic brands have social lives and cultural significance that go well beyond product benefits and features. This book distills the strategies used to create the world's most enduring brands into a new approach called 'cultural branding',.

Book details

List price: $38.00
Copyright year: 2004
Publisher: Harvard Business Review Press
Publication date: 11/1/2004
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.40" long x 1.08" tall
Weight: 1.298
Language: English



Preface and Acknowledgments



What Is an Iconic Brand?



How Is Cultural Branding Different?



Targeting Myth Markets



Composing the Cultural Brief



Leveraging Cultural and Political Authority



Managing Brand Loyalty as a Social Network



Coauthoring the Myth



Advancing the Myth



Branding as Cultural Activism



Methods


Notes


Selected Bibliography


Index


About the Author