George Lakoff is�the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard�and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor,�construction grammar,�embodied conceptual systems,�a neural theory of grammar, and the cognitive foundations of mathematics.