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Concepts and Cases in Retail and Merchandise Management 2nd Edition

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ISBN-10: 1563676001

ISBN-13: 9781563676000

Edition: 2nd 2009 (Revised)

Authors: Nancy J. Rabolt, Judy K. Miler

List price: $100.00
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Book details

List price: $100.00
Edition: 2nd
Copyright year: 2009
Publisher: Bloomsbury Academic & Professional
Publication date: 12/22/2008
Binding: Paperback
Pages: 496
Size: 7.39" wide x 9.24" long x 0.99" tall
Weight: 1.848
Language: English

Nancy J. Rabolt is professor of Apparel Design and Merchandising and chair of the Consumer and Family Studies and Dietetics Department at San Francisco State University. She is a member of International Textile and Apparel Association, American Association of Family & Consumer Sciences, Council of Administrators of Family & Consumer Sciences, and Association of Collegiate Retailing Association. Judy K. Miler is associate professor of apparel and textiles at Appalachian State University.

Merchandise Management, Roles and Responsibilities
Retailing Formats and Structures
Merchandise/Store Positioning
Merchandise Characteristics
Merchandise Planning, Buying, Control and Profitability
Buyer/Vendor Relationships
Sales Promotion, Advertising and Visual Merchandising
Personal Selling and Customer Relations
Entrepreneurship and Small Business Ownership
Ethics and Legal Behavior in Merchandise Management