Visual Merchandising and Display 5th Edition

Name: Visual Merchandising and Display 5th Edition
Price: 6.62 USD
Availability: InStock
ISBN: 9781563674457

ISBN-10: 1563674459

ISBN-13: 9781563674457

Edition: 5th 2006 (Revised)

Authors: Martin M. Pegler

List price: $107.00

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This new edition of the best-selling text is for anyone in merchandising--from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Book details

List price: $107.00
Edition: 5th
Copyright year: 2006
Publisher: Bloomsbury Academic & Professional
Publication date: 6/9/2006
Binding: Hardcover
Pages: 420
Size: 8.64" wide x 11.24" long x 1.15" tall
Weight: 3.740
Language: English

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.



Getting Started: Visual Merchandising and Display Basics


Why Do We Display


Color and Texture


Line and Composition


Light and Lighting


Types of Display and Display Settings


Where to Display


The Exterior of the Store


Display Window Construction


Store Interiors


What to Use for Successful Displays


Mannequins


Alternatives to the Mannequin


Dressing the Three-Dimensional Form


Fixtures


Dressing Fixtures


Visual Merchandising


Modular Fixtures and Systems in Store Planning


Furniture as Props


Visual Merchandising and Display Techniques


Attention-Getting Devices


Familiar Symbols


Masking and Proscenia


Sale Ideas


Fashion Accessories


Graphics and Signage


Visual Merchandising and Planning


Visual Merchandise Planning


Setting Up a Display Shop


Store Planning and Design


Visual Merchandising and the Changing Face of Retail


Related Areas of Merchandising and Display


Point-of-Purchase Display


Exhibit and Trade Show Design


Industrial Display


Fashion Shows


Trade Organizations and Sources


Career Opportunities in Visual Merchandising