Writing for the Fashion Business
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Description: Writing for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogs, direct mail, trade and consumer magazines, and the Internet.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $105.00
Copyright year: 2008
Publisher: Bloomsbury Academic & Professional
Publication date: 3/10/2008
Size: 7.00" wide x 8.75" long x 1.50" tall
Judith C. Everett is at Northern Arizona University.
|The Business of Effective Communication|
|Writing in the Fashion Environment|
|Information and Application|
|Writing Techniques and Format for Stages in the Fashion Cycle|
|Publicity and Public Relations|
|Writing for the Fashion Trade and Consumer Magazines|
|Writing for Advertising, Mail Order, and Catalogs|
|Writing for Radio|
|Writing for Television|
|Web Writer: The Internet|
|Off the Page: Tips for Writing and Delivering Oral Presentations|