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Survey Basics

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ISBN-10: 1562868098

ISBN-13: 9781562868093

Edition: 2013

Authors: Patricia Pulliam Phillips, Jack J. Phillips, Bruce Aaron

List price: $29.95
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Book details

List price: $29.95
Copyright year: 2013
Publisher: American Society for Training & Development
Publication date: 6/16/2013
Binding: Paperback
Pages: 288
Size: 7.58" wide x 9.47" long x 0.58" tall
Weight: 1.144
Language: English

About the Training Basics Series
Preface
Acknowledgments
The Basics
Surveys Defined
The Value of a Survey
Error in Surveys
Characteristics of an Effective Survey
Ethical Considerations
Getting It Done
Survey Objectives
The Need for Surveys
From Need to Objectives
Types of Objectives
From Objective to Information
Getting It Done
Survey Research Design
Key Considerations
Experimental Designs
Descriptive Designs
Sampling
Getting It Done
Survey Questions
Criteria for Good Survey Questions
Question Response Choices
Challenges With Developing Scales
Getting It Done
Survey Instrument Design
Questionnaire Format
Preparation for Analysis
Layout and Design
Correspondence
Follow-Up Procedures
Ethics and Responsibility
Tracking Returns
Tracking Costs
Validity and Reliability
Getting It Done
Response Rates
Why This Is Important
Communication Issues
Design Issues
Rewards and Responsibilities
Administrative Issues
Chapter Summary
Getting It Done
Data Summary and Reporting
Levels of Measurement
Descriptive Statistics
Inferential Statistics
Reporting Results
Getting It Done
Sample Surveys
Summary and Next Steps
The Basics
Survey Objectives
Survey Research Design
Survey Questions
Survey Instrument Design
Response Rates
Data Summary and Reporting
Sample Surveys
Final Thoughts
Getting It Done
Answers to Think About This Exercises
References and Resources
Additional Resources
Index
About the ROI Institute
About the Authors
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