Selling Sickness How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients
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Description: Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker Wrigley's. It had long been his dream to make drugs for healthy people--to "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Using their dominating influence in the world of medical science, drug companies are systematically working to widen the very boundaries that define illness. Old conditions are expanded and new ones created, and the markets for medication grow ever large. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease in its own right. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. As ordinary life becomes increasingly medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $16.95
Publisher: Basic Books
Publication date: 6/23/2006
Size: 5.50" wide x 8.25" long x 0.75" tall
|Prologue: Selling sickness|
|Selling to everyone: High cholesterol|
|Doughnuts for the doctors: Depression|
|Working with celebrities: Menopause|
|Partnering with patients: Attention deficit disorder|
|Making risks into medical conditions: High blood pressure|
|Advertising disease: Premenstrual dysphoric disorder|
|Shaping public perceptions: Social anxiety disorder|
|Testing the markets: Osteoporosis|
|Taming the watchdogs: Irritable bowel syndrome|
|Subverting the selling: Female sexual dysfunction|
|Epilogue: What can we do?|