Selling Sickness How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients

Name: Selling Sickness How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients
Price: 4.03 USD
Availability: InStock
ISBN: 9781560258568

ISBN-10: 156025856X

ISBN-13: 9781560258568

Edition: N/A

Authors: Ray Moynihan, Alan Cassels

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Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker Wrigley's. It had long been his dream to make drugs for healthy people--to "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Using their dominating influence in the world of medical science, drug companies are systematically working to widen the very boundaries that define illness. Old conditions are expanded and new ones created, and the markets for medication grow ever large. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high…

Book details

List price: $21.99
Publisher: Basic Books
Publication date: 6/23/2006
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.25" long x 0.62" tall
Weight: 0.528
Language: English



Prologue: Selling sickness



Selling to everyone: High cholesterol



Doughnuts for the doctors: Depression



Working with celebrities: Menopause



Partnering with patients: Attention deficit disorder



Making risks into medical conditions: High blood pressure



Advertising disease: Premenstrual dysphoric disorder



Shaping public perceptions: Social anxiety disorder



Testing the markets: Osteoporosis



Taming the watchdogs: Irritable bowel syndrome



Subverting the selling: Female sexual dysfunction


Epilogue: What can we do?


Notes


Acknowledgments


Index