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Public Relations in Health Care A Guide for Professionals

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ISBN-10: 1556481438

ISBN-13: 9781556481437

Edition: 2nd 1995 (Revised)

Authors: Kathleen Larey Lewton

List price: $102.95
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Book details

List price: $102.95
Edition: 2nd
Copyright year: 1995
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/6/1995
Binding: Paperback
Pages: 288
Size: 8.58" wide x 11.06" long x 0.61" tall
Weight: 1.474
Language: English

List of Figures and Tables
About the Author
The Role of Public Relations in Health Care
Integrating the Public Relations Function within the Organization and the System
Senior Public Relations Officer-CEO Relationship
Organizing the Public Relations Function
Public Relations and Institutional Planning
The Role of Research in Health Care Public Relations
Developing Stakeholder Relationships: The Core of Health Care Public Relations
Identifying and Managing Issues
Community Relations
Media Relations
Crisis Communication
Marketing Communications
Other Public Relations Methods
Relationships with Special Audiences: Employees
Relationships with Special Audiences: Customer (Patients, Members, Subscribers, Families)
Relationships with Special Audiences: Physicians
Relationships with Special Audiences: Payers and Intermediaries (Employers, Insurers, and Managed Care Organizations)
Building Relationships with Special Audiences: Legislators and Policy Makers
Special Challenges: Ethical and Legal Issues
Looking Ahead
Community Assessment: A Model "How-To" Based on Two Communities' Experience
General Guide for the Release of Patient Information by the Hospital
Riding the Wave: The Future of Health Care Marketing and Public Relations