Public Relations in Health Care A Guide for Professionals

Name: Public Relations in Health Care A Guide for Professionals
Price: 46.67 USD
Availability: InStock
ISBN: 9781556481437

ISBN-10: 1556481438

ISBN-13: 9781556481437

Edition: 2nd 1995 (Revised)

Authors: Kathleen Larey Lewton

List price: $102.95

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Book details

List price: $102.95
Edition: 2nd
Copyright year: 1995
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/6/1995
Binding: Paperback
Pages: 288
Size: 8.58" wide x 11.06" long x 0.61" tall
Weight: 1.474
Language: English



List of Figures and Tables


About the Author


Preface


Acknowledgments



Introduction



The Role of Public Relations in Health Care



Integrating the Public Relations Function within the Organization and the System



Senior Public Relations Officer-CEO Relationship



Organizing the Public Relations Function



Public Relations and Institutional Planning



The Role of Research in Health Care Public Relations



Developing Stakeholder Relationships: The Core of Health Care Public Relations



Identifying and Managing Issues



Community Relations



Media Relations



Crisis Communication



Publications



Marketing Communications



Other Public Relations Methods



Relationships with Special Audiences: Employees



Relationships with Special Audiences: Customer (Patients, Members, Subscribers, Families)



Relationships with Special Audiences: Physicians



Relationships with Special Audiences: Payers and Intermediaries (Employers, Insurers, and Managed Care Organizations)



Building Relationships with Special Audiences: Legislators and Policy Makers



Special Challenges: Ethical and Legal Issues



Evaluation



Looking Ahead



Community Assessment: A Model "How-To" Based on Two Communities' Experience



General Guide for the Release of Patient Information by the Hospital



Riding the Wave: The Future of Health Care Marketing and Public Relations