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Seven Layers of Social Media Analytics Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data

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ISBN-10: 1507823207

ISBN-13: 9781507823200

Edition: 2015

Authors: Gohar Khan

List price: $37.77
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Description:

The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students,…    
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Book details

List price: $37.77
Copyright year: 2015
Publisher: CreateSpace Independent Publishing Platform
Publication date: 7/2/2015
Binding: Paperback
Pages: 216
Size: 7.25" wide x 9.75" long x 0.75" tall
Weight: 0.946
Language: English

Dr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.