Green Bundle Pairing the Market with the Planet

Name: Green Bundle Pairing the Market with the Planet
Price: 5.94 USD
Availability: InStock
ISBN: 9781503606418

ISBN-10: 1503606414

ISBN-13: 9781503606418

Edition: 2018

Authors: Magali Delmas, David Colgan

List price: $29.95

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Description:

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package--a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from…

Book details

List price: $29.95
Copyright year: 2018
Publisher: Stanford University Press
Publication date: 7/24/2018
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English