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How to Win at CRM Strategy, Implementation, Management

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ISBN-10: 1498714706

ISBN-13: 9781498714709

Edition: 2017

Authors: Seth Kinnett

List price: $75.95
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CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. This book delivers a winning approach to CRM strategy, implementation, and management, by combining a survey of existing CRM literature with real-life experiences drawn from the author's extensive experience. In three detailed sections--strategy, implementation, and management--the text explores psychology, software design, maintenance of CRM systems, methodology, potential pitfalls, and solid recommendations.
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Book details

List price: $75.95
Copyright year: 2017
Publisher: Auerbach Publishers, Incorporated
Publication date: 7/13/2017
Binding: Hardcover
Pages: 220
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.034