Chief Marketing Officers at Work

Name: Chief Marketing Officers at Work
Availability: InStock
ISBN: 9781484219300

ISBN-10: 1484219309

ISBN-13: 9781484219300

Edition: 2016

Authors: Joshua Steimle

List price: $44.99

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Description:

Read in-depth, candid interviews with 30 individuals holding top marketing roles within their organizations. Interviewees include chief marketing officers (CMOs) from established organizations--such as Linda Boff of GE, Jeff Jones of Target, and Brian Kenny of the Harvard Business School--to those from hot startups--such as Matt Price of Zendesk and Seth Farbman of Spotify. As more CMOs ascend the ladder to CEO, the varied career stories these 30 CMOs tell constitute a veritable treasure map for marketers seeking to boost growth and enhance the brands of their organizations and themselves. More broadly, these no-holds-barred interviews will entertain and enlighten all those who interface…

Book details

List price: $44.99
Copyright year: 2016
Publisher: Apress L. P.
Publication date: 8/5/2016
Binding: Paperback
Pages: 330
Size: 6.10" wide x 9.25" long x 0.75" tall
Weight: 1.166
Language: English