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Introducing Communication Research Paths of Inquiry

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ISBN-10: 1483379418

ISBN-13: 9781483379418

Edition: 3rd 2017

Authors: Donald Treadwell

List price: $90.00
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Introducing Communication Research: Paths of Inquiry, Third Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods. The new edition includes expanded coverage of social media throughout, as well as new and updated examples and case studies that highlight the utility of research methods skills for communication and media careers.
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Book details

List price: $90.00
Edition: 3rd
Copyright year: 2017
Publisher: SAGE Publications, Incorporated
Publication date: 1/22/2016
Binding: Paperback
Pages: 320
Size: 8.00" wide x 10.00" long x 0.40" tall
Weight: 1.232
Language: English

Donald Treadwell earned his masterrsquo;s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He taught at Westfield State University for 24 years. In addition to developing and teaching communication research for regular classroom settings, he developed and taught hybrid and online versions of the course, and also taught organizational communication, public relations, and public relations writing. His primary research interests are organizational communication and organizational image. Dr. Treadwell has published and presented research on organizational image and organizational image research, consumer response to…