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Media Essentials A Brief Introduction

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ISBN-10: 1457601087

ISBN-13: 9781457601088

Edition: 2nd 2013

Authors: Richard Campbell, Christopher Martin, Bettina Fabos

List price: $88.99
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Description:

Media Essentialsfocuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition ofMedia Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format — for a very attractive price, about 50% less than competing texts.
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Book details

List price: $88.99
Edition: 2nd
Copyright year: 2013
Publisher: Bedford/Saint Martin's
Publication date: 11/19/2012
Binding: Paperback
Pages: 592
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.980
Language: English