Small BIG Small Changes That Spark Big Influence

Name: Small BIG Small Changes That Spark Big Influence
Price: 3.59 USD
Availability: InStock
ISBN: 9781455584253

ISBN-10: 1455584258

ISBN-13: 9781455584253

Edition: 2014

Authors: Steve J. Martin, Noah Goldstein, Robert Cialdini

List price: $47.00

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Description:

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?In the small Big three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.In the last few years more and more research - from fields such as neuroscience, cognitive…

Book details

List price: $47.00
Copyright year: 2014
Publisher: Grand Central Publishing
Publication date: 9/9/2014
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Steve Martin is the UK-based co-director of Influence at Work.nbsp;nbsp;Prior to joining with Robertnbsp;Cialdini'snbsp;consulting group, he held a number of positions in sales, marketing, andnbsp;management at several blue-chip companies.

Professor Noah Goldstein is Assistant Professor of Behavioural Science at the University of Chicago Graduate School of Business.