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Inside Apple How America's Most Admired--And Secretive--Company Really Works

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ISBN-10: 1455512168

ISBN-13: 9781455512164

Edition: 2013

Authors: Adam Lashinsky

List price: $19.00
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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on…    
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Book details

List price: $19.00
Copyright year: 2013
Publisher: Grand Central Publishing
Publication date: 5/7/2013
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.25" long x 0.75" tall
Weight: 0.594
Language: English

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for and The San Jose Mercury News.

Chart: Apple's Core
Rethink Leadership
Embrace Secrecy
Focus Obsessively
Stay Start-Up Hungry
Hire Disciples
Own Your Message
Overwhelm Friends/Dominate Foes
Plan for After Your Successor
Inspire Imitators
One More Thing
Author's Note
About the Author