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Inside Apple How America's Most Admired--And Secretive--Company Really Works

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ISBN-10: 1455512168

ISBN-13: 9781455512164

Edition: 2013

Authors: Adam Lashinsky

List price: $19.00
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Description:

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Book details

List price: $19.00
Copyright year: 2013
Publisher: Grand Central Publishing
Publication date: 5/7/2013
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.25" long x 0.75" tall
Weight: 0.594
Language: English

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.

Chart: Apple's Core
Rethink Leadership
Embrace Secrecy
Focus Obsessively
Stay Start-Up Hungry
Hire Disciples
Own Your Message
Overwhelm Friends/Dominate Foes
Plan for After Your Successor
Inspire Imitators
One More Thing
Afterword
Acknowledgments
Author's Note
Index
About the Author