Inside Apple How America's Most Admired--And Secretive--Company Really Works

Name: Inside Apple How America's Most Admired--And Secretive--Company Really Works
Price: 4.64 USD
Availability: InStock
ISBN: 9781455512164

ISBN-10: 1455512168

ISBN-13: 9781455512164

Edition: 2013

Authors: Adam Lashinsky

List price: $25.99

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Description:

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on…

Book details

List price: $25.99
Copyright year: 2013
Publisher: Grand Central Publishing
Publication date: 5/7/2013
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.638
Language: English

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.



Chart: Apple's Core



Rethink Leadership



Embrace Secrecy



Focus Obsessively



Stay Start-Up Hungry



Hire Disciples



Own Your Message



Overwhelm Friends/Dominate Foes



Plan for After Your Successor



Inspire Imitators



One More Thing


Afterword


Acknowledgments


Author's Note


Index


About the Author