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New Venture Creation An Innovator's Guide to Entrepreneurship

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ISBN-10: 1452257213

ISBN-13: 9781452257211

Edition: 2nd 2014

Authors: Frederick G. Crane, Marc H. Meyer

List price: $125.00
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Description:

This book is structured around the idea that innovation is at the core of successful entrepreneurship, a necessary first step before writing a business plan or developing a financial model. The beginning of the book is devoted to helping students get the innovative concept down pat. Part I guides students through six elements that comprise a clearly focused venture: defining your target industry, defining your target customers, defining the needs and wants of your target customers, defining your solutions for customers, defining the business model and defining the positioning for your solutions and your business model. After walking students through the venture concept process, the book…    
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Book details

List price: $125.00
Edition: 2nd
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 1/4/2013
Binding: Paperback
Pages: 440
Size: 8.50" wide x 11.50" long x 1.00" tall
Weight: 2.530
Language: English

Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the "Journal of the Academy of Business Education", and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he…    

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial…