Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches

Name: Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches
Price: 13.91 USD
Availability: InStock
ISBN: 9781452256573

ISBN-10: 1452256578

ISBN-13: 9781452256573

Edition: 3rd 2014

Authors: Arthur A. Berger

List price: $65.00

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Description:

Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by…

Book details

List price: $65.00
Edition: 3rd
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 7/16/2013
Binding: Paperback
Pages: 384
Size: 6.06" wide x 9.00" long x 0.60" tall
Weight: 1.100
Language: English