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Preface | |
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New to This Edition | |
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Features Retained and Updated in This Edition | |
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Chapter-By-Chapter Revisions | |
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Companion Site for Students | |
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Acknowledgments | |
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What is Popular Culture and Why Study It? | |
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What Is Popular Culture? | |
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What Are Popular Culture Texts? | |
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Why Study Popular Culture? | |
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Conducting Rhetorical Analyses of Popular Culture Texts | |
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Selecting a Text and Formulating a Research Question | |
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Selecting a Rhetorical Perspective | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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Expanding the Rhetorical Tradition | |
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The! Nature of Rhetoric and Rhetorical Criticism | |
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Evolution of the Rhetorical Tradition | |
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Classical Period | |
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Middle Ages | |
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Renaissance | |
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18th and 19th Century | |
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Modern Rhetoric | |
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The Neo-Aristotelian Approach to Rhetorical Criticism | |
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Describing the Rhetorical Situation | |
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Interpreting the Text According to the Five Canons | |
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Evaluating the Overall Effect and Implications | |
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New (Contemporary and Postmodern) Rhetorical Approaches | |
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Sample Published Essay | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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A Narrative Perspective | |
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Narration | |
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Narrative Rationality | |
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Coherence | |
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Fidelity | |
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Conducting a Narrative Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Published Essays | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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A Dramatistic Perspective | |
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The Dramatistic Life Cycle | |
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Cluster Analysis | |
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The Pentad | |
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The Five Elements | |
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The Ratios | |
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The Motive | |
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Transcendence | |
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Mortification | |
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Victimage | |
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Conducting a Dramatistic Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Published Essay | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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A Symbolic Convergence Perspective | |
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Fantasy Theme Analysis | |
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Rhetorical Visions, Master Analogues, and Life Cycles | |
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Conducting a Symbolic Convergence Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Analysis | |
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Sample Published Essay | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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A Neo-Marxist Perspective | |
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Ideology and Hegemony | |
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Materialism and Economic Metaphors | |
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Sites of Struggle | |
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Conducting a Neo-Marxist Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Published Essay | |
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Sample Student Essays | |
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Summary | |
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Challenge | |
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References | |
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Feminist Perspectives | |
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Hegemony | |
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Sites of Struggle | |
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Waves of Feminism | |
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First-Wave Feminism | |
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Second-Wave Feminism | |
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Third-Wave Feminism | |
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Feminist Perspectives | |
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A Liberal Feminist Perspective | |
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A Radical Feminist Perspective | |
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A Marxist Feminist Perspective | |
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A Cultural Feminist Perspective | |
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Conducting a Feminist Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Analysis | |
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Sample Published Essays | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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A Music Perspective: The Illusion of Life | |
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Music as Rhetoric | |
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The Illusion of Life | |
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Virtual Time | |
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Virtual Experience | |
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Congruity and Incongruity | |
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Ambiguity and Ascription | |
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Conducting an Illusion of Life Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Published Essays | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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Visual Perspectives | |
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History and Nature of Visual Communication | |
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Visual Theory Perspectives | |
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Gestalt Theory | |
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Semiotics | |
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Cognitive Theory | |
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Visual Pleasure Theory | |
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Psychoanalytic Theory, Scopophelia, and Narcissism | |
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Fetishism, Voyeurism, and Narcissism in Visual Pleasure Theory | |
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Conducting a Visual Pleasure Analysis | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Published Essays | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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Media-Centered Perspectives | |
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Media Ecology Theory | |
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Media History | |
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Media Laws | |
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Media Logic | |
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Commodification | |
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Amplification and Reduction | |
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Social Learning Theory | |
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Parasocial Relationship Theory | |
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Cultivation Theory | |
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Conducting an Analysis Using a Media-Centered Perspective | |
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Selecting an Appropriate Text | |
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Examining the Text (Describe and Interpret) | |
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Evaluating Potential Implications of the Text | |
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Sample Published Essays | |
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Sample Student Essay | |
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Summary | |
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Challenge | |
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References | |
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Appendix. Writing a Popular Culture Rhetorical Essay | |
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Collecting Research and Examining Your Text | |
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Writing Your Essay | |
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The Introduction | |
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The Body | |
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Conclusions | |
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Presenting Your Essay | |
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The Introduction | |
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The Body | |
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The Conclusion | |
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Summary | |
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Glossary | |
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Index | |
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About the Author | |