Racism, Sexism, and the Media Multicultural Issues into the New Communications Age

ISBN-10: 1452217513

ISBN-13: 9781452217512

Edition: 4th 2013

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Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit.Authors Clint C. Wilson, Felix Gutierrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on women of color (including an integrated assessment of their media experiences), and new material on Muslim, Arab, and Asian groups and on new technologies and social media use and their impact.The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities.
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Book details

List price: $86.00
Edition: 4th
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 10/3/2012
Binding: Paperback
Pages: 336
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.540
Language: English

Clint C. Wilson II, EdD is professor of Journalism at the Howard University School of Communications and graduate professor in its Graduate School of Arts and Sciences. A recipient of the Honor Medal for Distinguished Service in Journalism from the University of Missouri, Wilson has published scholarly work on the relationship between people of color and mainstream general circulation media in Journalism Educator, Columbia Journalism Review, Quill, and Change. His professional journalism career includes work for various news media organizations, including the Associated Press, Los Angeles Times, The Washington Post, St. Petersburg Times, USA Today.com and the Los Angeles Sentinel.

Lena M. Chao is Associate Professor of Communication Studies at CaliforniaState University, Los Angeles where she also serves as Director for theAsian and Asian American Institute. Prior to joining the faculty at CSULA,she was on the administrative staff of the Media Institute for Minorities atthe University of Southern California and worked as a Public ServiceCoordinator at KFWB News radio in Los Angeles. She also has worked at RadioEspanol and served as Media Director for the American Civil Liberties Unionof Southern California.Her areas of scholarly specialization include public relations, masscommunication, and intercultural and interpersonal communications. Heracademic work has been published in Human Communication, California Politicsand Policy, and Feedback among others.She was on the founding board of the Media Action Network for AsianAmericans (MANAA), a watchdog group that monitors communications media inthe United States for fair, balanced and accurate portrayals of AsianPacific Americans. Her public service activities also includes membership onthe advisory boards of two non-profit organizations, The Coalition ofBrothers and Sisters Unlimited, and the Estelle Van Meter MultipurposeCenter, both located in South Central Los Angeles. She is Faculty Directorfor Service Learning at Cal State L.A., promoting curriculum development andfaculty and student involvement in community service learning opportunities.Ms. Chao received her B.A. in English Literature from the University ofCalifornia, Los Angeles, and her M.S. in Print Journalism and Ph.D. inCommunication Arts and Sciences from the University of Southern California.nbsp;nbsp;

F�lix F. Guti�rrez, PhD, is professor of Journalism and Communication in the Annenberg School for Communication and Journalism and professor of American Studies and Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. A former senior vice president of the Newseum and Freedom Forum, his publication credits include five books and more than 50 articles or book chapters on diversity and the media. He received the 2011 Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education of the Association for Education in Journalism and Mass Communication. The National Association of Hispanic Journalists named him the "Padrino (Godfather) of Hispanic Journalists" in 1995 and inducted him into its Hall of Fame in 2002.

Preface to Fourth Edition
Majority Rules: "Minorities" and the Media
Who Are the Minorities?
The WASP Melting Pot
U.S. Grows Beyond the Melting Pot
The Browning of America
Undercounting Racial and Ethnic Diversity
Building a More Colorful United States
From Melting Pot Minorities to Multiculturalism
Racial and Ethnic Minorities: A Worldwide Phenomenon
Racial and Ethnic Diversity: Problem or Opportunity?
Media and Diversity: Maximizing Opportunity?
Media Matter
The Functions of Media in Society
The Mass Media and the Mass Audience
The Mass Media and the Collective Consciousness
Symbols, Stereotypes, and the Mass Media
Do Media Matter?
The Zoot Suit Riots of 1943
Bigotry and Archie Bunker
Media Images of Muslims: Impact on the People Portrayed
How Do Media Matter?
From Mass Media to Class Media
Disparaging the "Other"
Native Americans as Barriers to "Civilization"
Justifying African Enslavement
Fighting Mexicans for "Independence"
Importing "Peril" From Asia
The Middle Eastern Presence in America
Racial Legacy of the Live Stage
Racism and Sexism in American Entertainment
"Bamboozling" Stereotypes Through the 20th Century
Motion Pictures Bring Racism to a New Medium
Hollywood's Heyday, Comics, and Radio Racism: 1930-1945
Post-World War II to the 21st Century
Television Brings Stereotypes Home
And There's Sexism Too
Breaking the Barrier
Sexism in Hollywood
From Geisha Girl to Woman Warrior
A Shameful Legacy
Race, Culture, and Gender in the New Media Age
Race and Representation in Prime-Time Television: More or Less?
Old Problems Linger in the New Media Era
Gender Inequities Abound
Impact of Oprah Winfrey
Racial Gaffes on Radio and the Web
Video Games: One Step Forward, Two Steps Backward
Racism and Sexism in Public Communications
The Press: Whose (News) Media Is It?
Social Function of News in Society
Discrimination in News: An Overview
Exclusionary Phase
Threatening Issue Phase
Confrontation Phase
Stereotypical Selection Phase
Multiracial Coverage Phase and Its Obstacles
Some Women Journalists Who Paved the Way
Sexism in the Newsroom
Newsroom Power and Practices: Perpetuating Inaccurate Portrayals
News Coverage of Women: Vamps, Victims, and Violence
Newsroom Policy and Race
Content Observation
Editing by Superiors
Informal Conversation
News Planning Conferences
Sanctions for Policy Violations
Marketing and Advertising: The Media's Not-So-Silent Partners
Advertising and Media in the Land of Plenty
Race and Ethnicity in Advertising
Looking Back: Advertising Images, Protests, and Progress
Integration in Advertising
Multicultural Marketing: Courting Consumers of Color
The Black Market
Spanish Gold
Asian and Pacific Treasures
Native American Growth
Reaching Out to the "Halal Market"
Mining Multicultural Markets
Demographics and Psychographics
Marketing and Advertising Ethics
Advertising's Double-Edged Sword
Public Relations: An Opportunity to Influence the Media
Public Relations' Influence on the News Media
Diversity in Public Relations: The Need to Reflect Demographic Growth and Changes
The Importance of Minority Publics
Diversity in Public Relations: Good Business
Women of Color in Public Relations
Building a Multicultural Foundation for Public Relations
Diversity Practices in Public Relations Education
A Public Relations Education Diversity Agenda
A Public Relations Professional Diversity Agenda
Overcoming Race and Gender Insensitive Media
Advocacy: Keeping Their Feet to the Fire
Civil Rights Organizations
Challenging Bias in Broadcasting and Electronic Media
Multicultural Efforts in the Newspaper Industry
Contributions of Minority Media Professional Associations
Advocacy in the Entertainment Industry
Advocacy in Media Communications Education
Overview: Confronting the Status Quo Toward Multiculturalism
Access: Equitable Hiring Principles Elude Media Employers
Background: Film and Television Entertainment Industries to 2000
Film and Television Entertainment Employment in the New Century
Background: Print and Broadcast News Media to 2000
Retaining Media Professionals of Color
Newsroom Employment in the New Media Era
Education and Training
Other Training Programs
21st-Century Discrimination Against...Whoom?
Power and Positions: Gender and the Evening News
Power, Perceptions, and Promotion: Dealing With Double Jeopardy
"Reverse" Discrimination?
Alternative Media
Communication Before the Europeans
Early Printing in America
The First Latino Newspaper: El Misisip� in 1808
The First Black Newspaper: Freedom's Journal in 1827
The First Native American Newspaper: The Cherokee Phoenix in 1828
The First Asian Pacific American Newspaper: The Golden Hills' News in 1854
Similarities in the First Newspapers of People of Color
The Future of Media By, For, and About People of Color
Epilogue: Thoughts About the Future
Suggested Readings
Online Resources
About the Authors
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