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Experiential Marketing How to Get Customers to Sense, Feel, Think, Act, R

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ISBN-10: 1451636369

ISBN-13: 9781451636369

Edition: 1999

Authors: Bernd H. Schmitt

List price: $22.99
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Book details

List price: $22.99
Copyright year: 1999
Publisher: Free Press
Publication date: 1/2/2011
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.924
Language: English

BERND H. SCHMITT is Professor of Marketing at Columbia Business School and the Executive Director of the Center on Global Brand Leadership. As a consultant and CEO of the EX Group, he has worked with companies worldwide, including Sony, Ford, Procter & Gamble, Este#180;e Lauder, DuPont, and IBM. He is also author of the bestselling Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. For more information on Schmitt or his work, visit