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PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" -Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series "Demings approach to branding is not about gimmicks. Its about relationships-the real formula for building and sustaining your brand and your business." -Rieva Lesonsky, Editorial Director, Entrepreneur magazine "It doesnt matter what you sell. Were all selling service. Demings book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on…
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 4/13/2012
Size: 7.75" wide x 10.00" long x 0.75" tall
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