Strategic Communications for School Leaders
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Description: Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $30.00
Copyright year: 2011
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 3/16/2011
Size: 6.00" wide x 9.00" long x 0.50" tall
|Why Communication Is Important|
|The Public Has a Right to Know|
|School Districts Need to Engender Trust|
|School Districts Need to Advocate for Themselves|
|How Best to Communicate|
|Know Who's Listening and How to Reach Them|
|Align Communications with District Goals and Values|
|Show, Don't Tell|
|Take Advantage of Technology|
|Develop a Strategic Communications Plan|
|It All Comes Together|
|What Happens When Your Communications Are Working|
|Communication Examples from District 731/2 Education Fund Referendum in 2004|
|Examples of Differentiating Communications|
|Crafting the Vision|
|About the Authors|