Strategic Communications for School Leaders

Name: Strategic Communications for School Leaders
Price: 14.57 USD
Availability: InStock
ISBN: 9781442209435

ISBN-10: 1442209437

ISBN-13: 9781442209435

Edition: 2011

Authors: Vicki Gunther, James McGowan, Kate Donegan

List price: $40.00

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Description:

Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources.

Book details

List price: $40.00
Copyright year: 2011
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 3/16/2011
Binding: Paperback
Pages: 198
Size: 6.14" wide x 9.08" long x 0.58" tall
Weight: 0.880
Language: English



Foreword



Preface


Acknowledgments


Introduction



Why Communication Is Important



The Public Has a Right to Know



School Districts Need to Engender Trust



School Districts Need to Advocate for Themselves



How Best to Communicate



Know Who's Listening and How to Reach Them



Align Communications with District Goals and Values



Show, Don't Tell



Cultivate Credibility



Take Advantage of Technology



Develop a Strategic Communications Plan



It All Comes Together



What Happens When Your Communications Are Working



Communication Examples from District 731/2 Education Fund Referendum in 2004



Examples of Differentiating Communications



Crafting the Vision



Teacher-Family Communications



Communications Audit


Notes


Bibliography


Index


About the Authors