Creative Strategy and the Business of Design

Name: Creative Strategy and the Business of Design
Price: 8.65 USD
Availability: InStock
ISBN: 9781440341557

ISBN-10: 1440341559

ISBN-13: 9781440341557

Edition: 2016

Authors: Douglas Davis

List price: $32.00

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Description:

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a…

Book details

List price: $32.00
Copyright year: 2016
Publisher: Adams Media Corporation
Publication date: 6/14/2016
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.60" tall
Weight: 0.968
Language: English