Greener Products The Making and Marketing of Sustainable Brands

ISBN-10: 1439854319

ISBN-13: 9781439854310

Edition: 2012

Authors: Al Iannuzzi

List price: $106.95
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Description:

Marketing is a key element to generating demand for greener products and to meeting customer demand. Written by the head of product stewardship for Johnson & Johnson, this book discusses how to tie in the green improvements to appropriate marketing in order to reach customers in the marketplace. This author gives specific advice on how to think about product (and service) design from an environmental perspective. In addition, the text provides detailed examples of what works, and what doesn't, and how to effectively merge innovation with green thinking using numerous case studies from leading companies.
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Book details

List price: $106.95
Copyright year: 2012
Publisher: CRC Press LLC
Publication date: 11/8/2011
Binding: Hardcover
Pages: 222
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.946
Language: English

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