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| Value Co-Creation | |
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| Becoming a Co-Creative Enterprise | |
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| Nike as a Co-Creative Enterprise | |
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| Enterprise Transformation at Starbucks | |
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| Build It With Them | |
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| The Co-Creation Principle | |
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| Live Meetings at Club Tourism | |
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| Engaging Customers at Dell | |
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| Changing the Retail Experience at Apple Stores | |
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| LEGO's Physical and Digital Experiences | |
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| Apple iPhone as a Mobile Engagement Platform | |
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| Transforming Call Centers at Nestl� and Nokia | |
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| Using Private Community Spaces for GlaxoSmithKline Alli | |
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| Leveraging Public Community Spaces at HUL, SAP, and Intuit | |
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| Innovation Co-Creation | |
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| Customers as Chief Designers at Camiseteria | |
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| Opening Up Product Development at Wacoal | |
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| Innovation Without Walls at Orange | |
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| Tapping into Talent from All Over at Mozilla and InnoCentive | |
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| Apple Inside | |
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| IT as Enabling Innovation Co-Creation at Infosys | |
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| Generating New Business Opportunities' at IBM and Shell | |
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| Engaging People Among Business Networks | |
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| Engaging Dealers in the Network at Brother | |
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| Linking Small Businesses with Partners at GE Healthcare | |
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| Connecting Consumers and Stakeholders at Toyota Scion | |
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| The Essence of Co-Creative Ecosystems at Crushpad | |
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| Building Social Ecosystems | |
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| Deepening Economic Development at ITC e-Choupal | |
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| Engaging Micro-Entrepreneurs at BEME | |
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| Generating Environmental and Social Impact at ABB | |
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| Empowering the Nonprofit Citizen Sector at Ashoka | |
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| Designing Engagement Platforms | |
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| Expanding the Space of Experiences | |
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| Expanding the Scope and Scale of Interactions | |
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| Expanding Platform Linkages | |
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| Expanding Stakeholder Relationships in the Ecosystem | |
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| The New Frontier of Co-Creative Design | |
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| Management Co-Creation | |
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| Transforming the Enterprise Through Co-Creation | |
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| Co-Creative Transformation at La Poste's Retail Division | |
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| The New View of Organizational Transformation | |
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| Leading the Co-Creative Enterprise | |
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| Management Makeover at Cisco | |
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| Organizational Design around Employee Experiences at HCL | |
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| The Challenge of Growth at ERM | |
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| Going Beyond Processes to Co-Creative Engagement | |
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| Instituting Co-Creative New Product Management at Predica | |
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| The New Frontier of Co-Creative Operations | |
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| Opening Up Strategy | |
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| Co-Creating Strategy at Kaiser | |
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| Strategy as a Co-Creative Discovery Process | |
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| Co-Creating Institutional Change | |
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| Co-Creating Philanthropic and Civic Change at Caja Navarra | |
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| The "Seoul" of Citizen Engagement in Policy Making | |
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| Agenda 2020 in Rio Grande do Sul | |
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| Balancing the Invisible Hand with the Visible at SEBI | |
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| Toward a Co-Creative Economy | |
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| Epilogue: A Co-Creation Manifesto | |
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| Acknowledgments | |
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| Notes | |
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| Index | |