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Power of Co-Creation Build It with Them to Boost Growth, Productivity, and Profits

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ISBN-10: 1439181047

ISBN-13: 9781439181041

Edition: 2010

Authors: Venkat Ramaswamy, Francis Gouillart

List price: $32.00
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A case-study rich introduction to the ways leading businesses are using interactive platforms to generate powerful results by "co-creating."
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Book details

List price: $32.00
Copyright year: 2010
Publisher: Free Press
Publication date: 10/5/2010
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English

Value Co-Creation
Becoming a Co-Creative Enterprise
Nike as a Co-Creative Enterprise
Enterprise Transformation at Starbucks
Build It With Them
The Co-Creation Principle
Live Meetings at Club Tourism
Engaging Customers at Dell
Changing the Retail Experience at Apple Stores
LEGO's Physical and Digital Experiences
Apple iPhone as a Mobile Engagement Platform
Transforming Call Centers at Nestl� and Nokia
Using Private Community Spaces for GlaxoSmithKline Alli
Leveraging Public Community Spaces at HUL, SAP, and Intuit
Innovation Co-Creation
Customers as Chief Designers at Camiseteria
Opening Up Product Development at Wacoal
Innovation Without Walls at Orange
Tapping into Talent from All Over at Mozilla and InnoCentive
Apple Inside
IT as Enabling Innovation Co-Creation at Infosys
Generating New Business Opportunities' at IBM and Shell
Engaging People Among Business Networks
Engaging Dealers in the Network at Brother
Linking Small Businesses with Partners at GE Healthcare
Connecting Consumers and Stakeholders at Toyota Scion
The Essence of Co-Creative Ecosystems at Crushpad
Building Social Ecosystems
Deepening Economic Development at ITC e-Choupal
Engaging Micro-Entrepreneurs at BEME
Generating Environmental and Social Impact at ABB
Empowering the Nonprofit Citizen Sector at Ashoka
Designing Engagement Platforms
Expanding the Space of Experiences
Expanding the Scope and Scale of Interactions
Expanding Platform Linkages
Expanding Stakeholder Relationships in the Ecosystem
The New Frontier of Co-Creative Design
Management Co-Creation
Transforming the Enterprise Through Co-Creation
Co-Creative Transformation at La Poste's Retail Division
The New View of Organizational Transformation
Leading the Co-Creative Enterprise
Management Makeover at Cisco
Organizational Design around Employee Experiences at HCL
The Challenge of Growth at ERM
Going Beyond Processes to Co-Creative Engagement
Instituting Co-Creative New Product Management at Predica
The New Frontier of Co-Creative Operations
Opening Up Strategy
Co-Creating Strategy at Kaiser
Strategy as a Co-Creative Discovery Process
Co-Creating Institutional Change
Co-Creating Philanthropic and Civic Change at Caja Navarra
The "Seoul" of Citizen Engagement in Policy Making
Agenda 2020 in Rio Grande do Sul
Balancing the Invisible Hand with the Visible at SEBI
Toward a Co-Creative Economy
Epilogue: A Co-Creation Manifesto