Business Research Methods (with Qualtrics Card)

Name: Business Research Methods (with Qualtrics Card)
Price: 3.83 USD
Availability: InStock
ISBN: 9781439080672

ISBN-10: 1439080674

ISBN-13: 9781439080672

Edition: 8th 2010

Authors: William G. Zikmund, Barry J. Babin, Mitch Griffin, Jon C. Carr

List price: $401.95

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Book details

List price: $401.95
Edition: 8th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 8/17/2009
Binding: Hardcover
Pages: 696
Size: 9.00" wide x 11.75" long x 1.25" tall
Weight: 3.784
Language: English




Introduction



The Role of Business Research



Information Systems and Knowledge Management



Theory Building



The Business Research Process: An Overview



The Human Side of Business Research: Organizational and Ethical Issues



Beginning Stages Of The Research Process



Problem Definition: The Foundation of Business Research



Qualitative Research Tools



Secondary Data Research in a Digital Age



Research Methods For Collecting Primary Data



Survey Research: An Overview



Survey Research: Communicating with the Respondents



Observation Methods



Experimental Research



Measurement Concepts



Measurement and Scaling Concepts



Attitude Measurement



Questionnaire Design



Sampling And Fieldwork



Sampling Design and Procedures



Determination of Sample Size: A Review of Statistical Theory



Fieldwork



Data Analysis And Presentation



Editing and Coding: Transforming Raw Data into Information



Basic Data Analysis: Descriptive Statistics



Univariate Statistical Analysis



Bivariate Statistical Analysis: Differences Between Two Variables



Bivariate Statistical Analysis: Measures of Association



Multivariate Statistical Analysis



Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up



Critical Thinking Cases