Business Research Methods (with Qualtrics Card)

ISBN-10: 1439080674

ISBN-13: 9781439080672

Edition: 8th 2010

Authors: William G. Zikmund, Barry J. Babin, Mitch Griffin, Jon C. Carr

List price: $401.95
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Book details

List price: $401.95
Edition: 8th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 8/17/2009
Binding: Hardcover
Pages: 696
Size: 9.00" wide x 11.75" long x 1.25" tall
Weight: 3.872
Language: English

The Role of Business Research
Information Systems and Knowledge Management
Theory Building
The Business Research Process: An Overview
The Human Side of Business Research: Organizational and Ethical Issues
Beginning Stages Of The Research Process
Problem Definition: The Foundation of Business Research
Qualitative Research Tools
Secondary Data Research in a Digital Age
Research Methods For Collecting Primary Data
Survey Research: An Overview
Survey Research: Communicating with the Respondents
Observation Methods
Experimental Research
Measurement Concepts
Measurement and Scaling Concepts
Attitude Measurement
Questionnaire Design
Sampling And Fieldwork
Sampling Design and Procedures
Determination of Sample Size: A Review of Statistical Theory
Data Analysis And Presentation
Editing and Coding: Transforming Raw Data into Information
Basic Data Analysis: Descriptive Statistics
Univariate Statistical Analysis
Bivariate Statistical Analysis: Differences Between Two Variables
Bivariate Statistical Analysis: Measures of Association
Multivariate Statistical Analysis
Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up
Critical Thinking Cases
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