Managerial Economics Applications, Strategy and Tactics

ISBN-10: 1439079234

ISBN-13: 9781439079232

Edition: 12th 2011

Authors: James R. McGuigan, R. Charles Moyer, Frederick H. deB Harris

List price: $343.95
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Book details

List price: $343.95
Edition: 12th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 8/3/2010
Binding: Hardcover
Pages: 768
Size: 8.50" wide x 10.50" long x 1.50" tall
Weight: 3.344
Language: English

Introduction and Goals of the Firm
Fundamental Economic Concepts. 2A
Differential Calculus Techniques in Management
Demand and Forecasting
Demand Analysis
Estimating Demand. 4A
Problems in Applying the Linear Regression Model
Business and Economic Forecasting
Managing in the Global Economy
Production and Cost
Production Economics. 7A
Maximization of Production Output Subject to a Cost Constraint
Cost Analysis. 8A
Long-Run Costs with a Cobb-Douglas Production Function
Applications of Cost Theory
Pricing and Output Decisions: Strategy and Tactics
Prices, Output, & Strategy: Pure and Monopolistic Competition
Price and Output Determination: Monopoly and Dominant Firms
Price and Output Determination: Oligopoly
Game-Theoretic Rivalry: Best-Practice Tactics. 13A
Entry Deterrence and Accommodation Games
Pricing Techniques and Analysis. 14A
Revenue Management
Organizational Architecture and Regulation of Business
Contracting, Governance, and Organizational Form. 15A
Auction Design and Information
Government Regulation
Long-Term Investment Analysis
The Time Value of Money
Check Answers to Selected End-of-Chapter Exercises
Consumer Choice Using Indifference Curve Analysis Web
International Parity Conditions
Production Decisions and Linear Programming
Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study
Pricing of Joint Products and Transfer Pricing
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