Spa Business Strategies A Plan for Success
Edition: 2nd 2010
List price: $94.95
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Description: SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $94.95
Copyright year: 2010
Publisher: Delmar Cengage Learning
Publication date: 6/19/2009
Size: 7.75" wide x 8.75" long x 0.75" tall
|What Is Your Vision?|
|The Spa Business|
|Getting Down to Business|
|Purchasing a Day Spa|
|Architecture and Design of Your Spa|
|Purchasing Professional Products and Equipment|
|Techno-savvy: Using Communication Systems in the Spa|
|Marketing Your Spa|
|Presentation IS Everything|
|Sales and Service|
|Maintaining Your Business|