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Strategic Planning for Public Relations Beginning the Journey

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ISBN-10: 1433120917

ISBN-13: 9781433120916

Edition: 2014

Authors: Tricia Hansen-Horn, Adam E. Horn

List price: $51.30
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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students…    
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Book details

List price: $51.30
Copyright year: 2014
Publisher: Peter Lang AG International Academic Publishers
Publication date: 5/2/2014
Binding: Paperback
Pages: 254
Size: 5.91" wide x 8.86" long x 0.51" tall
Weight: 0.858
Language: English