Corporate Communication Strategic Adaptation for Global Practice

Name: Corporate Communication Strategic Adaptation for Global Practice
Price: 5.7 USD
Availability: InStock
ISBN: 9781433106217

ISBN-10: 1433106213

ISBN-13: 9781433106217

Edition: 2010

Authors: Michael B. Goodman, Peter B. Hirsch, Greg S. Goodman

List price: $58.65

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Description:

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accesible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the…

Book details

List price: $58.65
Copyright year: 2010
Publisher: Peter Lang AG International Academic Publishers
Publication date: 5/8/2010
Binding: Paperback
Pages: 260
Size: 6.30" wide x 9.06" long x 0.75" tall
Weight: 1.034
Language: English



List of Illustrations


Preface


Acknowledgments



Thinking about Corporate Communication



Adapting to Radical Changes in Business and Media: A Corporate Communication Vision for the Future



Leadership Capabilities: The Core Competencies for Corporations and Executives



Understanding the Forces That Shift the Context of Corporate Communication



Corporate Communication and Web 2.0



Strategic Ethical Relationships: Trust and Integrity



Corporate Cultureï¿½s Increased Significance



Economic Factors



Managing Public Issues: Models for Corporate Communication Practice



Precedent: The History of Communication in Corporations



Philosophy: The Engineering of Consent and Process: Strategic and Tactical Models



Performance: The Measures That Determine the Success of Communication



Strategic Adaptation for Global Practice



Corporate Communication: The Way Forward



Guidelines



Corporate Communication Strategy and Policy



Crisis Communication



Media Relations



Employee Relations



Global Relations



Corporate Citizenship and Table of Organizations



Core Competencies for Corporate Communication



Investor Relations and Sustainability



Transparency and Disclosure



Reputation Management



Transaction Communication



Affiliate Relations



Thought Leadership and Executive Relationship Management



Social Media and Corporate Blogging



Further Reading and Websites


Appendix: A Corporate Communication Workshop



A Strategy Summit



Tactical Planning


Index