Corporate Communication Strategic Adaptation for Global Practice
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Description: The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accesible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today’s global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $45.95
Copyright year: 2010
Publisher: Peter Lang
Publication date: 5/8/2010
Size: 7.00" wide x 10.00" long x 0.75" tall
|List of Illustrations|
|Thinking about Corporate Communication|
|Adapting to Radical Changes in Business and Media: A Corporate Communication Vision for the Future|
|Leadership Capabilities: The Core Competencies for Corporations and Executives|
|Understanding the Forces That Shift the Context of Corporate Communication|
|Corporate Communication and Web 2.0|
|Strategic Ethical Relationships: Trust and Integrity|
|Corporate Cultureï¿½s Increased Significance|
|Managing Public Issues: Models for Corporate Communication Practice|
|Precedent: The History of Communication in Corporations|
|Philosophy: The Engineering of Consent and Process: Strategic and Tactical Models|
|Performance: The Measures That Determine the Success of Communication|
|Strategic Adaptation for Global Practice|
|Corporate Communication: The Way Forward|
|Corporate Communication Strategy and Policy|
|Corporate Citizenship and Table of Organizations|
|Core Competencies for Corporate Communication|
|Investor Relations and Sustainability|
|Transparency and Disclosure|
|Thought Leadership and Executive Relationship Management|
|Social Media and Corporate Blogging|
|Further Reading and Websites|
|Appendix: A Corporate Communication Workshop|
|A Strategy Summit|