Fashion Designer Survival Guide Start and Run Your Own Fashion Business

ISBN-10: 1427797102

ISBN-13: 9781427797100

Edition: 2008 (Revised)

List price: $22.95 Buy it from $5.95
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Description:

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, includingnbsp;Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. nbsp; With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition ofThe Fashion Designer Survival Guideaddresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword bynbsp;Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). nbsp; The Fashion Designer Survival Guideprovides the necessary tools to get a fashion line or label up and moving on the right track, including: nbsp; * How to create a viable business plan * Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity * The best sources for fabric and materials * Navigating the pitfalls of production both at home and abroad * Marketing, branding, and getting the product into the stores and into the customer’s closets * Romancing the press, dressing celebrities, and creative publicity techniques * Producing a runway show that will get results
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Book details

List price: $22.95
Copyright year: 2008
Publisher: Kaplan Publishing
Publication date: 7/1/2008
Binding: Paperback
Pages: 304
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.408
Language: English

As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.

Foreword
Preface
One Piece of Advice
Before You Start
The Reality
You Survived the Bad News
The Fundamentals
The Plan
Elements of the Plan
Setting up the Business
The Money
How Much Do You Need?
Where to Find Money
Factoring
Product Development
Know Your Customer
Have a Point of View
The Trends
The Collection
Signature Items
The Quality Standard
It Must Look the Price
Commerciality and Show
Fabric and Materials
Learn First
The Challenges
The Sources
Once You Order
Production
The Production Plan
Sample Production
Tips and Considerations When Hiring a Patternmaker
Production Options
Production Management
Factory Management
Marketing and Branding Materials
Be Your Brand
Logos
Press and Sales Kits
Other Marketing Materials
Sales
The Financial Realities of Selling
Where to Sell
Selling to the Stores
Cold Calling
The Appointment
The Order
Getting Paid
Customer Service and Supporting Sales
Who Should Sell the Line?
Trade Shows
Making the Most of the Shows
Press and Public Relations
Good News/Bad News
The PR Strategy
Dressing Celebrities
Who Should Handle PR?
The Runway
To Show or Not to Show
Producing a Runway Show
Sponsorship
Copyrights and Knockoffs
Fashion Design and the Copyright Laws
Expanding the Business
Licensing
A Second Line
Partnerships/Consulting
Creative Direction
Investors and Partners
Acknowledgments
Notes
Resources
Index
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