Marketing Marketing in the 21st Century

Name: Marketing Marketing in the 21st Century
Availability: OutOfStock
ISBN: 9781424055180

ISBN-10: 1424055180

ISBN-13: 9781424055180

Edition: 11th 2008

Authors: Joel R. Evans, Barry Berman

List price: $213.95

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Book details

List price: $213.95
Edition: 11th
Copyright year: 2008
Publisher: CENGAGE Learning Custom Publishing
Publication date: 7/23/2009
Binding: Paperback
Pages: 898
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 3.630
Language: English




An Introduction To Marketing In The 21st Century



Marketing Today



The Environment in Which Marketing Operates



Developing and Enacting Strategic Marketing Plans



Information for Marketing Decisions



Broadening The Scope Of Marketing



Societal, Ethical, and Consumer Issues



Global Aspects of Marketing



Marketing and the Internet



Consumer Analysis: Understanding And Responding To Diversity In The Marketplace



Final Consumers



Organizational Consumers



Developing a Target Market Strategy



Product Planning



Basic Concepts in Product Planning



Goods Versus Services Planning



Conceiving, Developing, and Managing Products



Distribution Planning



Value Chain Management and Logistics



Wholesaling



Retailing



Promotion Planning



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion



Price Planning



Considerations in Price Planning



Developing and Applying a Pricing Strategy



Marketing Management



Pulling It All Together: Integrating and Analyzing the Marketing Plan


Appendices



Careers in Marketing



Marketing Mathematics



Computer-Based Marketing Exercises



Glossary