Tilt Shifting Your Strategy from Products to Customers

ISBN-10: 1422187179

ISBN-13: 9781422187173

Edition: 2013

Authors: Niraj Dawar

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Book details

List price: $37.50
Copyright year: 2013
Publisher: Harvard Business Review Press
Publication date: 11/5/2013
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.210
Language: English

Introduction: Tilting Downstream
Your Center of Gravity
Finding the New Locus of Competitive Advantage
Slashing Your Customers' Costs and Risks
Seizing the Downstream Advantage
The Perch: Mapping Market Networks
Seeing New Value in Your Customers
Extracting Value from the Big Picture
The Deep Dive: The Competitive Playing Field Inside the Customer's Mind
Scoping Out the Playing Field
Taking Control of Criteria of Purchase
Knowing Who Your Competitors Are
The Bottom Line
Busting Myths in the Marketplace Wars
Understanding Why Downstream Competitive Advantage Is Sustainable
Tilting Your Strategy and Organization
About the Author
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