Tilt Shifting Your Strategy from Products to Customers

Name: Tilt Shifting Your Strategy from Products to Customers
Price: 3.74 USD
Availability: InStock
ISBN: 9781422187173

ISBN-10: 1422187179

ISBN-13: 9781422187173

Edition: 2013

Authors: Niraj Dawar

List price: $38.99

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Book details

List price: $38.99
Copyright year: 2013
Publisher: Harvard Business Review Press
Publication date: 11/5/2013
Binding: Hardcover
Pages: 240
Size: 6.54" wide x 9.32" long x 0.83" tall
Weight: 1.034
Language: English



Preface


Introduction: Tilting Downstream



Your Center of Gravity



Finding the New Locus of Competitive Advantage



Slashing Your Customers' Costs and Risks



Seizing the Downstream Advantage



The Perch: Mapping Market Networks



Seeing New Value in Your Customers



Extracting Value from the Big Picture



The Deep Dive: The Competitive Playing Field Inside the Customer's Mind



Scoping Out the Playing Field



Taking Control of Criteria of Purchase



Knowing Who Your Competitors Are



The Bottom Line



Busting Myths in the Marketplace Wars



Understanding Why Downstream Competitive Advantage Is Sustainable



Tilting Your Strategy and Organization


Notes


Index


About the Author