Strategy for Sustainability A Business Manifesto

ISBN-10: 142217770X

ISBN-13: 9781422177709

Edition: 2009

Authors: Adam Werbach

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Description:

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment.
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Book details

List price: $46.99
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 7/1/2009
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 10.00" long x 1.00" tall
Weight: 1.144
Language: English

Environmental activist Adam Werbach received a B. A. from Brown University and an advanced degree in Spanish from the Instituto Central America in Guatemala. In 1996, he became the Sierra Club's youngest president. Werbach has produced and directed a number of films.

Introduction
What Do We Mean by "Strategy for Sustainability"?
A Different Way to Formulate Your Business Strategy
Mapping Your Opportunities
An Analysis of Society, Technology, and Resources (STaR)
Setting Your North Star and Initiating the TEN Cycle
The Tools of Implementation
Using Transparency to Execute Your Strategy
Open Up Your Business for Scrutiny
Engaging Individuals
People Want to Help
The Network of Sustainability Partners
A Company Cannot Execute its Strategy Alone
Leadership at All Levels
Inspiration as a Leadership Technique
Conclusion
Acknowledgments
Notes
Index
About the Author
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