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| Preface: What Is Financial Intelligence? | |
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| The Art of Finance (And Why It Matters) | |
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| You Can't Always Trust the Numbers | |
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| Spotting Assumptions, Estimates, and Biases | |
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| Why Increase Your Financial Intelligence? | |
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| The Rules Accountants Follow-and Why You Don't Always Have To | |
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| Toolbox: Getting What You Want; The Players and What They Do; Reporting Obligations of Public Companies | |
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| The (Many) Peculiarities of the Income Statement | |
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| Profit Is an Estimate | |
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| Cracking the Code of the Income Statement | |
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| Revenue: The Issue Is Recognition | |
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| Costs and Expenses: No Hard-and-Fast Rules | |
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| The Many Forms of Profit | |
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| Toolbox: Understanding Variance; Profit at Nonprofits; A Quick Review: "Percent of" and "Percent Change" | |
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| The Balance Sheet Reveals the Most | |
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| Understanding Balance Sheet Basics | |
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| Assets: More Estimates and Assumptions (Except for Cash) | |
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| On the Other Side: Liabilities and Equity | |
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| Why the Balance Sheet Balances | |
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| The Income Statement Affects the Balance Sheet | |
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| Toolbox: Expense? Or Capital Expenditure?; The Impact of Mark-to-Market Accounting | |
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| Cash Is King | |
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| Cash Is a Reality Check | |
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| Profit ≠ Cash (and You Need Both) | |
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| The Language of Cash Flow | |
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| How Cash Connects with Everything Else | |
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| Why Cash Matters | |
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| Toolbox: Free Cash Flow; Even the Big Guys Can Run Out of Cash | |
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| Ratios: Learning What the Numbers are Really Telling You | |
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| The Power of Ratios | |
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| Profitability Ratios: The Higher the Better (Mostly) | |
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| Leverage Ratios: The Balancing Act | |
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| Liquidity Ratios: Can We Pay Our Bills? | |
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| Efficiency Ratios: Making the Most of Your Assets | |
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| The Investor's Perspective: The "Big Five" Numbers and Shareholder Value | |
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| Toolbox: Which Ratios Are Most Important to Your Business?; The Power of Percent of Sales; Ratio Relationships; Different Companies, Different Calculations | |
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| How To Calculate (And Really Understand) Return on Investment | |
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| The Building Blocks of ROI | |
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| Figuring ROI: The Nitty-Gritty | |
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| Toolbox: A Step-by-Step Guide to Analyzing Capital Expenditures; Calculating the Cost of Capital; Economic Value Added and Economic Profit-Putting It All Together | |
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| Applied Financial Intelligence: Working Capital Management | |
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| The Magic of Managing the Balance Sheet | |
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| Your Balance Sheet Levers | |
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| Homing In on Cash Conversion | |
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| Toolbox: Accounts Receivable Aging | |
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| Creating a Financially Intelligent Company | |
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| Financial Literacy and Corporate Performance | |
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| Financial Literacy Strategies | |
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| Financial Transparency: Our Ultimate Goal | |
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| Toolbox: Understanding Sarbanes-Oxley | |
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| Appendix: Sample Financials | |
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| Notes | |
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| Acknowledgments | |
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| Index | |
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| About the Authors | |