Groundswell Winning in a World Transformed by Social Technologies

ISBN-10: 1422125009

ISBN-13: 9781422125007

Edition: 2008

Authors: Charlene Li, Josh Bernoff

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Book details

List price: $29.95
Copyright year: 2008
Publisher: Harvard Business Review Press
Publication date: 3/25/2008
Binding: Hardcover
Pages: 286
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.584
Language: English

Charlene Li is founder of the Altimeter Group, a strategy firm that provides clients with a pragmatic approach to using new technologies. She is also author of Open Leadership. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Understanding the groundswell
Why the groundswell-and why now?
Jujitsu and the technologies of the groundswell
The social technographics profile
Tapping the groundswell
Strategies for tapping the groundswell
Listening to the groundswell
Talking with the groundswell
Energizing the groundswell
Helping the groundswell support itself
Embracing the groundswell
The groundswell transforms
How connecting with the groundswell transforms your company
The groundswell inside your company
The future of the groundswell
Case Index
Subject Index
About the Authors
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