Yes! 50 Scientifically Proven Ways to Be Persuasive

ISBN-10: 1416576142

ISBN-13: 9781416576143

Edition: 2009

Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

List price: $18.99 Buy it from $1.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests?How can you win over your rivals by inconveniencing them?Why does knowing that so many dentists are named Dennis improve your persuasive prowess?Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion,Yes!reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini,Yes!presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actuallyincreasethe theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered manyfewerflavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented inYes!will steer you away from common pitfalls while empowering you with little known but proven wisdom.Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life,Yes!shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
New Starting from $14.21
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought

Book details

List price: $18.99
Copyright year: 2009
Publisher: Free Press
Publication date: 12/29/2009
Binding: Paperback
Pages: 272
Size: 5.25" wide x 8.00" long x 1.00" tall
Weight: 0.660
Language: English

Noah Goldstein is a protege of Cialdini's.nbsp; He is an assistant professor at the University of Chicago Graduate School of Business.nbsp; He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Steve Martin is the UK-based co-director of Influence at Work.nbsp;nbsp;Prior to joining with Robertnbsp;Cialdini'snbsp;consulting group, he held a number of positions in sales, marketing, andnbsp;management at several blue-chip companies.

How can inconveniencing your audience increase your persuasiveness?
What shifts the bandwagon effect into another gear?
What common mistake causes messages to self-destruct?
When persuasion might backfire, how do you avoid the magnetic middle?
When does offering people more make them want less?
When does a bonus become an onus?
How can a new superior product mean more sales of an inferior one?
Does fear persuade or does it paralyze?
What can chess teach us about making persuasive moves?
Which office item can make your influence stick?
Why should restaurants ditch their baskets of mints?
What's the pull of having no strings attached?
Do favors behave like bread or like wine?
How can one small step help your influence take a giant leap?
How can you become a Jedi master of persuasion?
How can a simple question drastically increase support for you and your ideas?
What is the active ingredient in lasting commitments?
How can you fight consistency with consistency?
What persuasion tip can you borrow from Benjamin Franklin?
When can asking for a little go a long way?
Start low or start high? Which will make people buy?
How can we show off what we know without being labeled a show-off?
What's the hidden danger of being the brightest person in the room?
Who is the better persuader? Devil's advocate or true dissenter?
When can the right way be the wrong way?
What's the best way to turn a weakness into a strength
Which faults unlock people's vaults?
When is it right to admit that you were wrong?
How can similarities make a difference?
When is your name your game?
What tips should we take from those who get them?
What kind of smile can make the world smile back?
When is a loser a winner?
What can you gain from loss?
Which single word will strengthen your persuasion attempts?
When might asking for all the reasons be a mistake?
How can the simplicity of a name make it appear more valuable?
How can rhyme make your influence climb?
What can batting practice tell us about persuasion?
How can you get a head start in the quest for loyalty?
What can a box of crayons teach us about persuasion?
How can you package your message to ensure it keeps going, and going, and going?
What object can persuade people to reflect on their values?
Does being sad make your negotiations bad?
What can make people believe everything they read?
Are trimeth labs boosting your influence?
How can technology impede persuasive progress?
How do you get to yes in any language?
How can you avoid driving your cross-cultural influence into the rough?
When does letting the call go to voicemail cause a hang-up in your influence?
Appendix: Feedback from Those Who've Used These Methods
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.