| |
| |
Preface | |
| |
| |
Acknowledgments | |
| |
| |
| |
Cultural Analysis Planning | |
| |
| |
| |
Introduction: Setting the Stage | |
| |
| |
| |
Applying the Drama Metaphor | |
| |
| |
| |
Determining Your Purposes for a Cultural Analysis | |
| |
| |
| |
Identifying an Organization | |
| |
| |
| |
Method Acting and Getting Real | |
| |
| |
| |
The Significance of the Stage | |
| |
| |
| |
Creativity and Constraint | |
| |
| |
| |
The Value of a Cultural Analysis | |
| |
| |
| |
The Value of Writing a Culture Article | |
| |
| |
| |
Cultural Analysis Basics | |
| |
| |
| |
Step One: Understanding the Concept of Culture: Constructing the Set | |
| |
| |
| |
How Do You Define Culture? | |
| |
| |
| |
Playing With Metaphors | |
| |
| |
| |
Writing a Cultural Analysis Proposal | |
| |
| |
| |
Step Two: Identifying Cultural Elements: Understanding Roles | |
| |
| |
| |
Exploring Web Sites | |
| |
| |
| |
Getting More From Our Stories | |
| |
| |
| |
A Game of Metaphors | |
| |
| |
| |
Cultural Data Collection and Interpretation | |
| |
| |
| |
Method Acting: Textual Analysis | |
| |
| |
| |
Selecting Texts for Analysis | |
| |
| |
| |
Content Analysis | |
| |
| |
| |
Critical Linguistic Analysis | |
| |
| |
| |
Method Acting: Observation | |
| |
| |
| |
A Potpourri of Things to Observe in Cultural Analysis | |
| |
| |
| |
Alien Culture Observation | |
| |
| |
| |
Note-Taking Guidelines | |
| |
| |
| |
Method Acting: Interviews and Surveys | |
| |
| |
| |
Sample Interview Questions for "Reading" a Culture | |
| |
| |
| |
Alien Culture Interviews/Surveys | |
| |
| |
| |
Step Four: Synthesizing and Interpreting Cultural Data: Getting Inside the Character | |
| |
| |
| |
Finding a Theme | |
| |
| |
| |
A Practice Stage | |
| |
| |
| |
Reliability/Validity Check | |
| |
| |
| |
Cultural Analysis Write-Up Guides | |
| |
| |
| |
Cultural Analysis Application | |
| |
| |
| |
Casting Against Type: Diversity | |
| |
| |
| |
Are You a Privileged Member of Your Organizational Culture? | |
| |
| |
| |
Diversity Survey | |
| |
| |
| |
Improvisation: Managing Change | |
| |
| |
| |
Forces Driving Change | |
| |
| |
| |
Adapting Change Messages to the Culture | |
| |
| |
| |
A Change Plan | |
| |
| |
| |
A Change Case | |
| |
| |
| |
An Honest Portrayal: Ethics | |
| |
| |
| |
Ethical Heroes | |
| |
| |
| |
Applying the Economizing Value Tension | |
| |
| |
| |
Applying the Power Distancing Value Tension | |
| |
| |
| |
Applying the Ecologizing Value Tension | |
| |
| |
| |
Other Value Tensions | |
| |
| |
| |
Ethics and Communication Leadership | |
| |
| |
| |
Method Acting: Interviews and Surveys | |
| |
| |
| |
Sample Interview Questions for "Reading" a Culture | |
| |
| |
| |
Alien Culture Interviews/Surveys | |
| |
| |
| |
Step Four: Synthesizing and Interpreting Cultural Data: Getting Inside the Character | |
| |
| |
| |
Finding a Theme | |
| |
| |
| |
A Practice Stage | |
| |
| |
| |
Reliability/Validity Check | |
| |
| |
| |
Cultural Analysis Write-Up Guides | |
| |
| |
| |
Cultural Analysis Application | |
| |
| |
| |
Casting Against Type: Diversity | |
| |
| |
| |
Are You a Privileged Member of Your Organizational Culture? | |
| |
| |
| |
Diversity Survey | |
| |
| |
| |
Improvisation: Managing Change | |
| |
| |
| |
Forces Driving Change | |
| |
| |
| |
Adapting Change Messages to the Culture | |
| |
| |
| |
A Change Plan | |
| |
| |
| |
A Change Case | |
| |
| |
| |
An Honest Portrayal: Ethics | |
| |
| |
| |
Ethical Heroes | |
| |
| |
| |
Applying the Economizing Value Tension | |
| |
| |
| |
Applying the Power Distancing Value Tension | |
| |
| |
| |
Applying the Ecologizing Value Tension | |
| |
| |
| |
Other Value Tensions | |
| |
| |
| |
Ethics and Communication Leadership | |
| |
| |
| |
The Director's Chair: Symbolic Leadership | |
| |
| |
| |
Assessing Yourself as a Leader | |
| |
| |
| |
Case Study of Cultural Leadership | |
| |
| |
| |
Reading Reviews: Organizational Effectiveness | |
| |
| |
| |
How Do You Measure Effectiveness? | |
| |
| |
| |
Finding the Drawbacks of the Best Fit | |
| |
| |
| |
Gauging Effectiveness | |
| |
| |
| |
Opening Night: Conclusion | |
| |
| |
| |
Action Plan for Professional Communication Development | |
| |
| |
| |
Organizational Development Action Plan | |
| |
| |
Appendix: Example Student Analysis | |
| |
| |
References | |
| |
| |
Index | |
| |
| |
About the Authors | |