Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research

ISBN-10: 1412980186

ISBN-13: 9781412980180

Edition: 3rd 2011

Authors: Kelly L. Haws, William O. Bearden, Richard G. Netemeyer

List price: $142.00
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Book details

List price: $142.00
Edition: 3rd
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 12/10/2010
Binding: Hardcover
Pages: 624
Size: 9.00" wide x 11.25" long x 1.50" tall
Weight: 3.630
Language: English

Kelly L. Haws is an assistant professor of marketing at Mays Business School at Texas A&M University. She received her Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 2007. Professor Haws received the University Level SLATE Award for excellence in teaching at Texas A&M. Haws conducts research related to consumer behavior, with a specific focus on issues relevant to consumer welfare. Her research interests include consumer self-control, self-control strategies, optimal consumption, measurement issues, and behavioral pricing. Dr. Haws� research has been published in the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Public Policy & Marketing and presented at various conferences, including the Association for Consumer Research, the Society for Consumer Psychology, Transformative Consumer Research, and the American Marketing Association.

Criteria for Scale Deletions / Additions
Criteria for Deleting Scales
Criteria for Adding New Scales
Search Procedures
Social Psychology, Applied Psychology, Management, and Organizational Behavior
Format of the Book and Presentation of Measures
Caveats and Cautions
Evaluation of Measures
Construct Definition and Domain
Content Validity
Scale Dimensionality
Internal Consistency
Construct Validity
Convergent, Discriminant, and Nomological Validity
Known Group Validity
Other Issues to Consider
Representative Sampling
Psychometric Properties Cross-Nationally
Normative Information
Response Set Bias
Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
Ten-Item and Five-Item Personality Inventories (Gosling, Rentfrow, and Swann 2003)
Consumer Self-Confidence: CSC (Bearden, Hardesty, and Rose 2001)
Interpersonal Orientation: CAD (Cohen 1967)
Long-Term Orientation: LTO (Bearden, Money, and Nevins 2006)
Maximization Scale (Schwartz et al 2002)
Need for Cognition: NFC (Cacioppo and Petty 1982)
Need to Evaluate Scale: NES (Jarvis and Petty 1996)
Need for Touch: NFT (Peck and Childers 2003)
Consumer's Need for Uniqueness: CNFU (Tian, Bearden, and Hunter 2001)
Preference for Consistency: PFC (Cialdini, Trost, and Newsom 1995)
Independent and Interdependent Need for Construals (Singelis 1994)
Self-Concept Clarity: SCC (Campbell, Trapnell, Heine, Katz, Lavallee, and Lehman 1996)
Self-Concepts, Person Concepts, and Product Concepts (Malhotra 1981)
Vanity: Trait Aspects of Vanity (Netemeyer, Burton, Lichtenstein 1995)
Scales Related to Consumer Compulsiveness and Impulsiveness
Compulsive Buying Index (CBI): An Expanded Measure (Ridgway, Kukar-Kinney, and Monroe 2008)
Compulsive Consumption: A Diagnostic Tool/ Clinical Screener for Classifying Compulsive Consumers (Faber and O'Guinn 1989,1992)
Hyperopia (Haws and Poyner 2008)
Impulsiveness: Buying Impulsiveness Scale (Rook and Fisher 1995)
Impulsiveness-Consumer Impulsiveness Scale: CIS (Puri 1996)
General Self-Control (Tangney, Baumeister, and Boone 2004)
Spending Self-Control: SSC (Haws and Bearden 2010)
Scales Related to Country Image and Affiliation
Country Image Scale (Martin and Eroglu 1993)
Country-of-Origin Scale (Pisharodi and Parameswaran 1992; Parameswaran and Pisharodi 1994)
Ethnocentrism-Consumer Ethnocentrism: CETSCALE (Shimp and Sharma 1987)
Horizontal and Vertical Individualism and Collectivism (Singelis et al. 1995; Triandis and Gelfand 1998)
Scales Related to Consumer Opinion Leadership and Opinion Seeking
Market Maven: Propensity to Provide Marketplace and Shopping Information (Feick and Price 1987)
Opinion Leadership (King and Summers 1970; Childers 1986)
Opinion Leadership and Information Seeking (Reynolds and Darden 1971)
Opinion Leaders and Opinion Seekers: OL and OS (Flynn, Goldsmith, and Eastman 1996)
Scales Related to Innovativeness
Cognitive and Sensory Innovativeness (Venkatraman and Price 1990)
Domain Specific Innovativeness: DSI (Goldsmith and Hofacker 1991)
High in Emergent Nature Consumers (Hoffman, Kopalle, and Novak 2010)
Innovativeness: Consumer Innovativeness (Manning, Bearden, and Madden 1995)
Innovativeness: Use Innovativeness (Price and Ridgway 1983)
The Technology Readiness Index (or Techqual���)(A. Parasuraman 2000
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