Propaganda and Persuasion

ISBN-10: 1412977827

ISBN-13: 9781412977821

Edition: 5th 2012

Authors: Garth S. Jowett, Victoria O'Donnell

List price: $78.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $78.00
Edition: 5th
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 4/12/2011
Binding: Paperback
Pages: 464
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.232
Language: English

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art ( 1976), was a benchmark in film history. His other publications include, Movies as Mass Communication , Children and the Movies: Media Influence and the Payne Fund Studies , and Readings in Propaganda and Persuasion , co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

Preface to the First Edition
Preface to the Second Edition
Preface to the Third Edition
Preface to the Fourth Edition
Preface to the Fifth Edition
What is Propaganda, and How does it Differ From Persuasion
Propaganda Defined
Jowett and O���Donnell���s Definition of Propaganda
Forms of Propaganda
Subpropaganda/Facilitative Communication
a Model of Propaganda
Propaganda and Persuasion
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
Propaganda through the Ages
Ancient Greece and Alexander the Great
Imperial Rome
Propaganda and Religion
The Rise of Christianity
The Crusades
The Reformation and Counter-Reformation
The Emergence of Propaganda
The American Revolution
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
Propaganda Institutionalized
The New Audience
The Emergence of Mass Society
The Emergence of the Propaganda Critique
The New Media
Advertising: The Ubiquitous Propaganda
Propaganda and the Internet: The Power of Rumor
Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Research in Propaganda and Persuasion
The Influence of the Media
Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
The Interwar Years, 1920 to 1939
World War II
Post���World War II Conflicts
The 1991 Gulf War: Mobilization of World Public Opinion
The Cold War, 1945 to 1998
How to Analyze Propaganda
The Ideology and Purposeof the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
The Target Audience
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Effects and Evaluation
Propaganda in Action
Women and War: Work, Housing, and Child Care
Smoking and Health: Corporate Propaganda Versus Public Safety
Big Pharma: Marketing Disease and Drugs
Pundits for Hire: The Pentagon Propaganda Machine
How Propaganda Works in Modern Society
a Model of the Process of Propaganda
The Process of Propaganda
Author Index
Subject Index
About the Authors
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.