Skip to content

Media Effects

Best in textbook rentals since 2012!

ISBN-10: 1412964695

ISBN-13: 9781412964692

Edition: 2013

Authors: W. James Potter

List price: $85.00
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $85.00
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 1/3/2012
Binding: Paperback
Pages: 400
Size: 7.75" wide x 9.25" long x 1.00" tall
Weight: 1.716
Language: English

Organizing Thinking About Media Effects
Why Study Media Effects?
Defining Key Ideas
What is a Media Effect?
Media Influence
Media Theories
Types of Mass Media Effects on Individuals
Physiological Effects
Cognitive Effects
Belief Effects
Attitude Effects
Affective Effects
Behaviorial Effects
Types of Macro-Level Effects
Macro Level Effects on the Public
Macro Level Effects - Institutions
Macro Level Effects - Society, Culture, and Mass Media
The Big Picture
Big Picture
Springboard