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| Foreword | |
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| Preface | |
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| Elements of Social Research | |
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| What is Social Research? | |
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| Introduction | |
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| Some Conventional Views of Social Research | |
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| Social Research and Other Ways of Representing Social Life | |
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| Social Research Defined | |
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| Journalism and Social Research: The Similarities | |
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| How Social Research Differs | |
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| The Goals of Social Research | |
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| Introduction | |
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| The Seven Main Goals | |
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| The Link between Goals and Strategies | |
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| The Social Nature of Social Research | |
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| The Process of Social Research: Ideas and Evidence | |
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| Introduction | |
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| The Interpretive Model of Social Research | |
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| Processes and Strategies of Social Research | |
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| The Challenge of Social Research | |
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| The Ethics of Social Research | |
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| Introduction | |
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| Ethical Dilemmas and Failures | |
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| The Troublesome History of Ethical Research | |
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| The Current Ethical Standards and Institutional Oversight | |
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| Ethical and Professional Dilemmas Facing Social Researchers | |
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| Strategies of Social Research | |
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| Using Qualitative Methods to Study Commonalities | |
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| Introduction | |
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| The Goals of Qualitative Research | |
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| The Process of Qualitative Research | |
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| Using Qualitative Methods | |
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| The Study of a Single Case | |
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| Using Comparative Methods to Study Diversity | |
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| Introduction | |
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| Contrasts with Other Research Strategies | |
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| The Goals of Comparative Research | |
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| The Process of Comparative Research | |
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| Using Comparative Methods | |
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| Using Quantitative Methods to Study Covariation | |
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| Introduction | |
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| Contrasts with Other Research Strategies | |
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| The Goals of Quantitative Research | |
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| The Process of Quantitative Research | |
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| Using Quantitative Methods | |
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| Afterword: The Promise of Social Research with Mary Driscoll | |
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| Appendix: Computing Correlation Coefficients | |
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| References | |
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| Glossary/Index | |