Media Ethics Key Principles for Responsible Practice

ISBN-10: 1412956854

ISBN-13: 9781412956857

Edition: 2009

List price: $72.00
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Media Ethics is an accessible yet philosophically grounded volume explaining key ethical principles and their application in print and broadcast journalism, public relations, and marketing. Unlike solely application-oriented case books, this text provides an in-depth explanation of why exactly ethical principles should guide media behavior and how these concepts should be understood philosophically - thereby providing students with a richer understanding of key principles and concepts. The text avoids moralizing; instead,it emphasizes the deliberative nature of ethics, thus providing valuable philosophical background often missing in the classroom.
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Book details

List price: $72.00
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 10/3/2008
Binding: Paperback
Pages: 280
Size: 6.00" wide x 8.75" long x 0.25" tall
Weight: 0.748
Language: English

Patrick Lee Plaisance is an assistant professor in the Department of Journalism and Technical Communication at Colorado State University, where he teaches media ethics, reporting and mass communication theory on the undergraduate and graduate levels. His primary research areas include media ethics, journalistic values, newsroom socialization and the philosophy of communication. His work has focused on analyzing how ethics theory can be more effectively brought to bear on media practice as well as on conducting qualitative and quantitative social-science research on journalistic decision-making. He worked for nearly 15 years as a journalist at newspapers around the country, including papers in Los Angeles, south Florida, New Jersey and Virginia. He received a Ph.D. in mass communications from Syracuse University. He has contributed chapters and case studies to numerous journalism and media ethics books and has published nearly a dozen peer-reviewed articles in journals including Journalism & Mass Communication Quarterly, Journal of Mass Media Ethics, Communication Theory, Journalism & Mass Communication Educator and The International Journal of Applied Philosophy.

Ethics Theory: An Overview
Ethics defined
Key thinkers through the ages
Idealism and relativism
Means and ends
Intents and consequences
For discussion
Ethics Theory: Application to Media
Ethics versus wrongdoing
Values in the media
A checklist for ethical reasoning
Perceptions of bias in the media
Media ethics in cyberspace
For discussion
Trust and secrecy
Transparency as respect
Kant: The 'principle of humanity'
Kant: The 'theory of human dignity'
Transparency and the media
Transparency in cyberspace
For Discussion
Concepts of justice
Rawls and utilitarianism
Rawls and 'A Theory of Justice'
Power of Rawlsian justice
Value of Rawls for ethics
Justice as fairness in the media
Justice in cyberspace
For discussion
What constitutes 'harm'?
'Harm' as culturally bound concept
Understanding 'harm' in the media
'Harm' more precisely defined
Mill's harm principle
Harm in cyberspace
When concern for harm and other duties conflict
For discussion
Freedom and autonomy
Autonomy as 'positive' freedom
Moral autonomy
Autonomy and 'natural law'
Autonomous agency and the media
Journalistic independence
Autonomy for PR professionals
Autonomy in cyberspace
For discussion
Privacy defined
The moral value of privacy
The history of privacy
Privacy in the media
Privacy in cyberspace
For discussion
Defining community
Philosophical roots of 'community'
Communitarian theory
Community: A feminist priority
John Dewey and community
The idea of the public sphere
Community and journalism
Community and public relations
Community and advertising
Community in cyberspace
For discussion
Theories of moral development
Implications of a universal moral theory
Media ethics in cyberspace
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